About us

Our goals are rooted in our passion to redefine luxury and expand our reach globally.

Reem&Jolly is a forward thinking fashion house redefining elegance through timeless, sophisticated designs. Founded in 2022 by Reem and Najla Jaied, The brand has quickly become a name synonymous with quality, style, and innovation. Our diverse collections, which include Abayas, Bridal, Ready to Wear, Kaftans, and Soirée dresses, are curated for the discerning modern woman-one who seeks elegance without compromising comfort.

Unique Design

Our designs celebrate the elegance and independence of today’s woman. Each piece transcends fashion, offering our clients a lasting statement of individuality and refined elegance.

Prefect Materials

Our Collections serve an Elite clientele and

Businesswomen who value refined

sophistication and quality.

ECO Friendly

We prioritize sustainable practices, using eco-friendly materials and ethical sourcing in every  piece  we  create.

Branches

Based in Egypt and Dubai, Reem&Jolly

reflects a global perspective, blending Eastern and Western elegance.

Our Vision

At Reem&Jolly, we envision ourselves as an international beacon of elegance in contemporary fashion. Our goal is to craft a global brand recognized for its sophistication, quality, and commitment to empowering women. We believe that each piece we design is more than just clothing —It’s a statement of confidence and style that resonates with the A-class woman. As we expand, we remain dedicated sustainability a n d inclusivity, Reem&Jolly synonymous with luxury refinement.

The Founders

Behind Reem&Jolly’s vision are the talented sisters Reem and Najla Jaied, whose passion for luxury fashion and eye for detail shape every collection. 

Together, they aspire to make Reem&Jolly a brand that women around the world can connect with —one that celebrates elegance, identity, and confidence.

Najla, visionary designer, brings her background in textile and her unique approach to silhouette, color, and craftsmanship.

Reem, with her background in brand management and a degree in Law, ensures that Reem&Jolly maintains its values of elegance and quality while continuously innovating to meet modern trends.

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