Reem & Jolly is a luxury fashion house redefining modern elegance through a fusion of craftsmanship, cultural heritage, and contemporary design. Founded by sisters Reem and Najla Jaied, the brand emerged from Egypt and expanded to the UAE, quickly becoming a name synonymous with quality, sophistication, and innovation. Rooted in rich Arabic traditions and inspired by global fashion influences, Reem & Jolly creates timeless couture pieces, ranging from abayas and bridal gowns to kaftans, soirée dresses, and ready-to-wear collections, crafted to empower the modern woman with confidence and refined style. Every design reflects the founders’ dedication to celebrating individuality, honoring heritage, and maintaining exceptional standards in fabric selection, detail, and artistry. With a growing international presence, sustainable practices at the core, and a commitment to delivering personalized luxury, Reem & Jolly continues to set new standards in fashion while staying true to its cultural roots and vision for global elegance.